In the cool but pointless category, Brazilian retailer C&A (Is that the same C&A that used to exist in the UK?) has started displaying the number of likes items of clothing have received on their Facebook page. I was lead to believe that Facebook wasn’t very big in Brazil and they all use Orkut but that’s besides the point.
As the venture beat article points out online shopping is usually based on the images, and pictures don’t tell you how well made an item is or how the fabric feels. Something that looks really nice can feel like it’s made from camel testicles.
Via Venture Beat