Nexus 7 Not an iPad Killer But It’s not Meant to Be

Right now people are probably composing millions of blog posts singing the praises of or deriding the Google Nexus 7 that was announced yesterday. Here is a summary of what you are likely to read:

Blah blah blah blah iPad, Blah Blah Blah Nexus 7 Blah Blah Blah Blah competition heating up Blah Blah Blah,  Blah Blah Blah Google Blah Blah Apple Blah Blah Mountain View, Blah Blah Cupertino Blah Blah Blah 7 Inches, Blah Blah Blah Steve Jobs said it’s too small. Blah Blah Blah Could this be an iPad Killer? Blah Blah Blah I’m a pundit I know what I’m talking about, Blah Blah Blah probably not an iPad Killer.

The thing is if you looks at the specs for the Nexus 7 there is no way it’s aimed at the iPad, sure it might eat into it’s market a little, but compare there is no way that a $199 device is going to compete with a $399 device, for one thing the iPad 3 is resolutionary, whatever that means (I really wish Apple would hire someone who spoke English).

People are making the wrong comparison though, the Nexus 7 is priced exactly like the Kindle Fire, it even comes with a gift certificate for Google Play store that is pretty much exactly what Amazon introduced to raise flagging Kindle Fire Sales  earlier this month. Just look:

It’s practically an upgrade to the Kindle Fire at the same price point! I’m not saying that it’s not going to eat into iPad sales, but that’s not what the intention is, Google want a device that people will use to consume it’s content, they sell books, movies, games and other crap, the Nexus 7 allows you to give Google money to view the content they sell, plus if you have big pockets it might just fit in there which the iPad doesn’t.

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