www.ohmz.net

In the cool but pointless category, Brazilian retailer C&A (Is that the same C&A that used to exist in the UK?) has started displaying the number of likes items of clothing have received on their Facebook page. I was lead to believe that Facebook wasn’t very big in Brazil and they all use Orkut but that’s besides the point.

As the venture beat article points out online shopping is usually based on the images, and pictures don’t tell you how well made an item is or how the fabric feels. Something that looks really nice can feel like it’s made from camel testicles.

Via Venture Beat

A friend on Facebook posted this and mentioned that they couldn’t get it to scan. So I ever curious took the image and messed about with it till it did scan:

I’ll save you the trouble it points to a page on Cargo Collective which is an error page.

Lets look at this… It’s blatantly some kind of guerilla marketing thing, it invoked both the interest of my friend on face book and me enough that he posted it to Facebook to say WTF? and I cleaned it up to get it to scan. The fail here is two fold though.

A: It doesn’t scan, they tried to be clever with the QR code and it didn’t work.

B: When you do clean it up to scan you are taken to an error page that makes no sense.

Oh well that’s 5 minutes of my life wasted…

Edit: The Error message directs you to Stour Space which is where I assume this project is hosted…

Tom Fishburne of Marketoonist has come up with this amusing comic about the 7 Deadly Sins of marketting. I don’t do marketing but I find it at least slightly interesting.

via this isn’t happiness™