This is actually quite clever, the ad shows a number of young Saudi (I presume) men who have been asked to publicly ask women to expose themselves, using the word Ikshifi (Arabic fonts don’t work on my blog due to an unresolved DB issue) they are really coy about it and a lot of them refuse to say it out right.
Initially you’d think from the way that they are talking and the common use of the term that they are asking the women to take off their hijab. But towards the end it becomes apparent that it’s a play on words, the Arabic for expose is also the Arabic for examine. A heartfelt request for women to get their breasts examined for breast cancer closes the video.
It got me watching it because I thought it might be about something else. Hopefully it has the desired effect.
I found this while randomly browsing a friends Tumlr blog, it’s so true though, sure you can update your Facebook status to raise awareness of breast cancer, and make people go and have regular check ups to ensure that they don’t have it. But cryptically posting the colour of your pants, or where like to leave your purse it going to do diddly squaut for the effort to finding a cure.
Donating money to cancer research however, or actually going down the path of being a researcher and working on cancer research will make a difference. I’d like you to think on that.
If you want some inspiration have a look at Mairead‘s story, she was diagnosed with a rare bowel cancer and her friends set themselves a goal of raising £500 for cancer research, so far they have raised almost £9,000. You can go to their just giving site and donate some yourself, but that money goes towards finding a cure. £10 donated to Cancer Research is better than a million Facebook updates.