In the cool but pointless category, Brazilian retailer C&A (Is that the same C&A that used to exist in the UK?) has started displaying the number of likes items of clothing have received on their Facebook page. I was lead to believe that Facebook wasn’t very big in Brazil and they all use Orkut but that’s besides the point.
As the venture beat article points out online shopping is usually based on the images, and pictures don’t tell you how well made an item is or how the fabric feels. Something that looks really nice can feel like it’s made from camel testicles.
This is a fairly cool marketing stunt. In order to drum up awareness of the new TV channel TNT Belgium put an innocuous red button on a plinth with a floating sign that said “Press for drama” on it. When people pressed it DRAMA happened…
If you use a sensible email client you will probably have noticed that most of your emails will not initially load when images, this is great for the user, it speeds up the process of downloading all your mail and means you can skim through your mail without having to wait ages for images you don’t care about to load.
This isn’t however very good for email marketers who use images to convey information to you. I’m sure you are used to receiving a lot of emails that make no sense because they don’t have any images in them. It seems that Pizza Express (A UK Pizza Restaurant Chain) have cottoned on to the fact that not everyone downloads all the images from their correspondence emails, so they have taken to formatting the emails quite cleverly, this is what an email I received today looks like without the images having loaded:
You can clearly see that it’s someone in a stripy costume holding up their hand to their hair (or maybe a pizza?) Below that there are details of the offer and how to get a voucher code in plain text.
Once you load images this is what the email looks like:
It’s a blonde woman in a stripy swimsuit holding up her hair. Looking at the image it’s obvious that the non image version is based on this, the graphics in the non table version maybe reminiscent of an Atari 2600 game but they convey the same details as the image version, and they make you stop and think, I wonder what that is supposed to be maybe I’ll download the images.
So I guess their cunning ruse worked. I downloaded their images, I’ve also subjected you to their cunning advertising…
A friend on Facebook posted this and mentioned that they couldn’t get it to scan. So I ever curious took the image and messed about with it till it did scan:
I’ll save you the trouble it points to a page on Cargo Collective which is an error page.
Lets look at this… It’s blatantly some kind of guerilla marketing thing, it invoked both the interest of my friend on face book and me enough that he posted it to Facebook to say WTF? and I cleaned it up to get it to scan. The fail here is two fold though.
A: It doesn’t scan, they tried to be clever with the QR code and it didn’t work.
B: When you do clean it up to scan you are taken to an error page that makes no sense.
Oh well that’s 5 minutes of my life wasted…
Edit: The Error message directs you to Stour Space which is where I assume this project is hosted…