Ad supported Kindle 4 let’s you disable the ads later by paying for the rest of the device

This is genius on Amazon’s end, can’t afford a full priced Kindle 4 well you can buy the ad supported on and pay the rest later. A $30 upgrade on the device will disable the advertisements.

I see this being a hit on two accounts, i you can’t afford a Kindle outright then you can buy the ad supported one and then disable the ads if they annoy you a few months later, also for people buying the kindle as a gift, they can buy someone the cheaper ad supported Kindle but safe in the knowledge that if they want to remove the ads they can just upgrade the device themselves.

Via engadget